Brand IdentityStrategy and design for how your business shows up

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A brand people want to be in business with.

Terra e Mare
Zesty
Artisan Themes
Inside Europe
Echelon
Terra e Mare
Zesty







Introducing Brand Identity

We figure out what your business should look like when it walks into the room, then give it the visual language to match.

Recognized at a glance

A logo, palette and type that feel unmistakably yours, so people remember you after the first look.

Rooted in strategy

Every choice traces back to who you’re for and where you’re going, so the brand keeps working as you grow.

One voice everywhere

A system that keeps your website, social, proposals and packaging speaking the same language.

Sound familiar?

Our logo was made in a weekend, five years ago.

We’ve grown up. Our brand hasn’t.

People love us after the first call. Before it, not so much.

Every proposal we send looks a little different.

We’re about to raise our prices, and the brand isn’t ready.

You · 11:42

Sounds like it’s time for a brand identity.

Mai & Javier · 11:43

How a brand comes together.

The process

01 Brand strategy

This is where it all starts. We work out what your brand is really about: what it stands for, who it speaks to, how it should feel, and its place in the world.

Two one-on-one sessions with you, plus plenty of thinking in the studio, so we leave this stage with solid groundwork and a strategic roadmap for your brand.

02 Visual identity

With the strategy on the table, we translate it into design: a visual identity that tells your story before you say a word, connects with clients before they know you, and positions you exactly where you want to be.

A memorable logo, a cohesive color palette that’s easy to live with, typographic guidelines, and visual assets developed for your brand.

What you walk away with

01

A strategic roadmap.

Who you’re for, where you’re going, how you’ll sound.

02

A memorable logo.

The mark people remember you by.

03

A cohesive color palette.

Colors chosen on purpose, never by default.

04

Typographic guidelines.

Typefaces, and the rules for using them.

05

Visual assets made for you.

Templates and graphics for everyday use.

Brands we’ve built.

Selected work

Inside Europe

Inside Europe

Long-term design partner for a boutique travel company

Artisan Themes

Artisan Themes

Our in-house WordPress theme shop

A Million Guests

A Million Guests

Brand system, website and lead magnet

Terra e Mare

Terra e Mare

A modern Mediterranean restaurant

See all work →

Don’t take our word for it.

“Working with Javier and Mai was easy. They took the time to understand our business, asked good questions, and turned our input into a clear direction. … When we saw the final result, it matched how we see ourselves as a company and the outcome was more than we hoped for.”

Michael Mogilevski

Michael MogilevskiPartner & Founder · ALMI

“Instead of jumping straight into solutions, we had real conversations about what I needed, and the team asked thoughtful questions that helped me clarify my vision. Then they took it from there, with total creative confidence. The result? Impeccable.”

Ileana Schinder

Ileana SchinderArchitect · Residential Design and Construction

“Working with By Artisan is like having your personal website development and design agency, for a day, two days or as long as you need it, when you need it. With Mai and Javier at your side you can tackle projects that are way beyond your personal skill set. You know everything is not just done right, but with the utmost attention to detail.”

Sandra Weinacht

Sandra WeinachtPresident & Co-Founder · Inside Europe Travel Experiences
01Michael02Ileana03Sandra

“Instead of jumping straight into solutions, we had real conversations about what I needed, and the team asked thoughtful questions that helped me clarify my vision. Then they took it from there, with total creative confidence. The result? Impeccable.”

Ileana Schinder
Architect, Residential Design and Construction

“Working with By Artisan is like having your personal website development and design agency, for a day, two days or as long as you need it, when you need it. With Mai and Javier at your side you can tackle projects that are way beyond your personal skill set. You know everything is not just done right, but with the utmost attention to detail.”

Sandra Weinacht
President & Co-Founder, Inside Europe Travel Experiences

The investmentAdmit one business with a story

Brand Identity

  • Two one-on-one strategy sessions
  • A strategic brand roadmap
  • A memorable, custom logo
  • A cohesive color palette
  • Typographic guidelines
  • Visual assets for your brand

Every brand is scoped to your business.
The final number depends on what your brand needs.

Projects from

$3,800

USD · Custom scopeStart a project →

Logo Sprint, fixed price

$1,500

USD · Five business daysSee Logo Sprint →

You probably have questions.
We like curious people.

  • When is a new brand identity worth it?

    Usually, when something in the business is changing. You’re going after different clients, raising your prices, entering a new market, or becoming a more established company. At some point the current brand stops supporting that move, and a new identity becomes more than a cosmetic exercise.

  • Do we need to have everything figured out before we start?

    Not at all. You know your business; part of our job is helping you translate that into a brand other people can understand and connect with. The strategy sessions are there to ask the right questions and help you figure out what matters most.

  • What’s the difference between this and a Logo Sprint?

    A Logo Sprint is a focused, five-business-day process for a logo and the essentials around it, ideal when you know who you are and need one strong foundation fast. A full brand identity goes deeper, with strategy sessions, a wider visual system, and room to shape how the whole business shows up.

  • Can you design our website too?

    Absolutely. When both need attention, working on them together often makes for a stronger result. We develop the identity first and carry it straight into the website, so the whole thing feels like one company from the start.

Ready to walk into bigger rooms?

Tell us where your business is going, and we’ll give it the brand to walk in with.

Start a project →
By Artisan