The Case Study Files

Ileana Schinder ARQ

Industry Architecture

Project Type 1.5-Day Brand + Logo Refresh + Custom Presentation Deck

The Problem

Architect Ileana Schinder had built a solid, recognizable brand—but it was starting to feel outdated and inconsistent.

She was preparing for a series of important presentations and needed a visual refresh that would feel modern, professional, and more aligned with how her studio had evolved.

She didn’t want to go through a full rebrand—she needed a fast, smart update that would elevate her brand without starting from scratch.

The Solution

In just 1.5 days, we refreshed her logo and visual identity, bringing in a more refined and contemporary feel—while keeping the essence of her brand intact.

Then, we created a master presentation deck that she could reuse across all her talks and project pitches.

We delivered:

  • A streamlined logo refresh with improved balance and elegance
  • A refined color and typography system that feels both modern and warm
  • A fully customized presentation template, designed to be easy to update while keeping everything on-brand
  • A fresh, consistent visual direction that mirrors the sophistication of Ileana’s architectural work

The Results

Before

Ileana had a well-established brand and a recognizable presence—but her visual identity was starting to feel slightly out of step with how her work had evolved. The logo needed refinement, and her presentation materials lacked the cohesion and professionalism she wanted for speaking opportunities and client-facing moments.

After

A polished, cohesive brand experience that makes a strong impression—on stage, in meetings, and online.

The new presentation deck gave Ileana a flexible tool she could confidently use again and again. And the logo refresh gave her brand a much-needed lift without losing familiarity.

  • "The Power Day experience was exactly what I needed. I wanted to simplify my logo to make it more accessible and versatile across platforms—from large architectural plans to tiny digital icons—and they absolutely delivered. What I appreciated most was how focused the process was on my specific goals. Instead of jumping straight into solutions, we had real conversations about what I needed, and the team asked thoughtful questions that helped me clarify my vision. Then, they took it from there—with total creative confidence. The result? Impeccable. The updated brand feels cleaner, more modern, and easier to use—while still honoring the identity I had built over the years. It now works seamlessly across all formats, and the custom presentation deck they created has saved me so much time. I have everything I need to present my work consistently and professionally. I’d recommend Power Days to anyone with an established brand who’s ready to evolve it. It’s a fast, efficient, and deeply thoughtful process."

    Ileana SchinderArchitect — Residential Design and Construction

Why It Worked

We focused on evolution, not reinvention. The result is a subtle but powerful shift that brought Ileana’s brand up to speed—fast. With just 1.5 focused days, she walked away with a cleaner, more professional identity and a toolkit that supports her growing practice.

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