The Case Study Files

Inside Europe

Industry Boutique Travel Agency

Project Type Ongoing Partnership — Brand Strategy, Web Design, Funnels, Print & More

The Problem

Inside Europe designs once-in-a-lifetime travel experiences—but their branding and web presence weren’t telling that story clearly.

When we first started working together, they needed a brand identity and digital ecosystem that matched the level of care, exclusivity, and expertise they put into every trip. Over time, new launches and offerings added more complexity—and they needed a consistent design partner who could support their growth without sacrificing quality or cohesion.

The Solution

Over the course of our long-term collaboration, we’ve acted as their dedicated design studio, partnering with them to shape every touchpoint of their brand—from strategy to execution.

We delivered:

  • A refined brand identity system that balances elegance, approachability, and a love for travel
  • A complete website redesign that’s both beautiful and functional
  • Dozens of sales pages, landing pages, and lead magnets tailored to specific trips and audience segments
  • Ongoing design for funnels, email campaigns, PDFs, and travel guides
  • Elegant printed materials for events and client experiences
  • Strategic input and design support for each new offering and campaign

The Results

Before

Inside Europe had a great reputation and an incredible offer—but their visual identity and online presence didn’t reflect the premium, curated nature of their experiences. The logo and overall look felt dated and no longer aligned with the modern, elevated brand they had become. Their brand assets were scattered across platforms, the website lacked clarity and flow, and each new launch required reinventing the wheel.

After

Inside Europe now has a cohesive, elevated brand experience that matches their premium service and reflects their deep industry expertise. Every page, touchpoint, and asset is rooted in strategy—and crafted with care.

Having a design partner on call has allowed their internal team to focus on what they do best, while trusting that every new idea or launch will be brought to life with clarity and impact.

  • “Working 1:1 with By Artisan is like having your personal website development and design agency — for a day, two days or as long as you need it, when you need it. With Mai and Javier at your side you can tackle projects that are way beyond your personal skill set, yet much needed for the modern day entrepreneur. Plus you know everything is not just done right, but with the utmost attention to detail.”

    Sandra WeinachtPresident & Co-Founder — Inside Europe Travel Experiences

Why It Worked

Because this wasn’t just a one-off project—it was (and continues to be) a true partnership. Inside Europe sees us as part of their extended team, and that closeness has allowed us to move fast, stay consistent, and continually raise the bar.

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