The Case Study Files

PH Figueroa

Industry Arts & Cultural Spaces

Project Type Brand Identity + Ads + Web Teaser (2 Power Days)

The Problem

PH Figueroa is a newly renovated cultural space tucked in the heart of Buenos Aires. Designed for musicians, performers, and creatives of all kinds, it needed a brand identity and online presence that felt just as thoughtful and versatile as the space itself.

The goal? Get the word out and start attracting bookings—fast.

The Solution

In just 2 Power Days, we created a brand identity system that captures the spirit of the space: vibrant, creative, and welcoming. Then, we brought it to life through a simple but bold digital presence and graphic materials for launch.

We delivered:

  • A custom logo that balances artistic edge with clarity and versatility
  • A color palette and typography system that reflects the energy of a space built for creation
  • A minimalist, on-brand “Coming Soon” webpage to start building awareness
  • A set of graphic ads for social media, designed to generate buzz and attract bookings

The Results

Before

PH Figueroa had just finished renovating their space and were ready to welcome artists and creatives—but they had no logo, no branding, no website, and no marketing materials. Just a beautiful place… and no visual presence to support it.

After

PH Figueroa launched with a clear identity and a strong first impression—and more importantly, they started seeing results right away. As soon as the new ads went live, people began reaching out to book the space.

The branding not only looked great, it worked. In just 2 days, they went from “space with potential” to “space with momentum.”

  • "We had just finished renovating the space and knew we needed to present it professionally—but we had no idea where to start. Mai and Javier completely got what we were going for. They created a brand that feels true to the space: artistic, welcoming, and full of personality. In just two days, we had a logo we loved, graphics ready to post, and a simple site that helped us start getting inquiries. But even more importantly, once we launched the new ads, people actually started reaching out—and renting the space. It worked faster than we imagined."

    Daniel PragierFounder — PH Figueroa

Why It Worked

With a clear focus and a quick sprint, we gave PH Figueroa the tools to show up like a polished, professional space—without losing the warmth and creative energy that make it special. The right visuals paired with the right strategy sparked instant traction.

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