The Case Study Files

Sweet Dreams

Industry Artisan Bakery & E-commerce

Project Type Brand Identity + Packaging + Website

The Problem

Sweet Dreams, a local handmade bakery, had all the right ingredients: beautiful products, a loyal customer base, and a dream to expand online.

But they lacked a cohesive brand identity and had no website to speak of. From packaging to social media to online orders, everything felt disconnected. They needed a brand that captured their warm, handmade vibe and a digital storefront that made it easy for customers to fall in love (and place an order!).

The Solution

We crafted a full visual identity from the ground up, blending whimsy and warmth with a polished, professional touch. Once the brand was baked to perfection, we rolled it out across all their key touchpoints—online and off.

We delivered:

  • A custom logo, color palette, and typography system that felt sweet, handmade, and distinctly “them”
  • A series of illustrated brand assets to add personality and playfulness
  • On-brand social media graphics, menus, and printed cards
  • Thoughtfully designed packaging elements to elevate the customer experience
  • A clean, intuitive e-commerce website that brought the bakery online and made ordering easy

The Results

Before

A beautiful bakery with no real brand and no way to sell online.

After

A cohesive, delightful visual identity and an e-commerce site that brings the Sweet Dreams experience to life for every customer.

With a recognizable look and a seamless online shop, Sweet Dreams is now set up to grow their local fanbase—and reach new customers beyond their neighborhood.

  • "Working with Mai and Javier was one of the best decisions I made for my business. They took everything I had in my head—the vibe, the vision, the feeling I wanted people to get when they saw my brand—and brought it to life beautifully. From the logo and colors to the packaging and website, everything feels so me. It’s cohesive, it’s charming, and it finally looks as professional as the products I make. Now when people visit my shop or my site, they instantly get what Sweet Dreams is all about. I couldn’t be happier."

    Giselle GanirFounder — Sweet Dreams Pastelería Artesanal

Why It Worked

This project was all about alignment—between brand, product, and experience. We made sure the visual identity captured the spirit of Sweet Dreams, and that every design choice supported both aesthetics and business goals. From logo to checkout, it all feels effortless.

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